Company Profile

Source: CGTN

Focus Media operates the largest network of life-style media across Chinese cities. It is specialized in the development and operation of life-style media. Its main products include media in the built environment (e.g. elevator TV and poster), movie theater screen advertisements and point-of-sales media, which cover the most prevailing consumer engagement scenarios in the city from workplace to shopping and entertainment. Together they make up a powerful ecosystem of life-style media.

In 2017, Focus launched its South Korean subsidiary, expanding its footprint to 15 Korean cities such as Seoul and Busan.

As at July 31st, 2018, Focus’ life-style media network had reached about 300 cities. Among them, 2.167 million Focus owned media spots in buildings were available for uptake, covering 201 Chinese cities and regions and 15 major cities in South Korea. Some 11,000 elevator TV screens were available for media content distribution, covering 35 Chinese cities and regions. More than 174,000 elevator poster spots were acquired from partners in 143 cities. More than 1,900 movie theaters were contracted and 38 cinema lines became partners, adding up to some 12,600 movie screens in more than 300 cities. As China's top life-style media platform, Focus is omnipresent in the everyday life of urban consumers.

Focus has unparalleled access to prime media spots and top advertisers. It has the absolute leading market share on elevator TV and poster media and cinema screen advertising media across China. Focus also has strong cash flow, a high credit rating and low leverage ratio, and preferred access to capital. Going forward, it will quicken the pace of expansion to broaden its sphere of influence and solidify its position as the clear market leader on life-style media.